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| The Weigel family entered the dairy
business in 1931 with a "herd" of four
cows, selling raw milk for nine cents a gallon.
In 1936, a used pasteurizer was purchased and the
dairy became one of the first in East Tennessee
to distribute pasteurized milk. A total of 12 people
were then employed on that farm and dairy. |
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| In 1938, management of the operation
passed completely to Lynn B. and William W. Weigel,
both men having graduated from the University of
Tennessee's School of Dairy Science. Lynn was in
charge of the office and dairy operations and William
was in charge of farm operations and marketing.
In 1947, the new plant was modernized, and ice
cream and cottage cheese production were added. |
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| Primarily to provide an outlet for
their returnable gallon milk jugs and other dairy
products, the Weigel brothers pioneered drive-through
stores in East Tennessee. 500 square foot Store
Number 1, on Sanderson Road in Knoxville, opened
on December 9, 1958. Walk-in stores didn't appear
until June, 1964, when Store Number 12 opened on
oak Ridge Highway. |
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| Today Weigel's Farm Stores, Inc.
operates nearly 50 dairy and convenience stores,
all within a 50 mile radius of corporate headquarters
in Powell, Tennessee. The bright, spacious stores
now being built represent the state of the art in
convenience retailing, offering pay-at-the-pump
gasoline, competitive pricing, and unconditionally
guaranteed products. |
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