The Weigel family entered the dairy business in 1931 with a "herd" of four cows, selling raw milk for nine cents a gallon. In 1936, a used pasteurizer was purchased and the dairy became one of the first in East Tennessee to distribute pasteurized milk. At that time, a total of 12 people were employed on the farm and dairy.
Walter and Arthur Weigel with their 1929 produce delivery truck.
Broadacres Dairy delivery trucks (Bill Weigel 3rd from the left).
Lynn B., William Walter, Sr., and William (Bill) Walter Weigel, Jr.
One of the first rotary bottling machines.
In 1938, management of the operation was passed completely to Lynn B. and William W. Weigel, both men having graduated from the University of Tennessee's School of Dairy Science. Lynn was in charge of the office and dairy operations and William was in charge of farm operations and marketing.
Weigel's Broadacres Dairy Barn.
In 1947, the new plant was modernized and ice cream and cottage cheese production were added.
Loading the delivery truck.
Promoting carton containers.
Primarily to provide an outlet for their returnable gallon milk jugs and other dairy products, the Weigel brothers pioneered drive-through stores in East Tennessee. On December 9, 1958, the 500 square foot Store Number 1 was opened on Sanderson Road in Knoxville. Walk-in stores didn't appear until June 1964, when Store Number 12 opened on Oak Ridge Highway.
Jug O'Milk sign is created.
First drive through Jug O'Milk store.
Weigel's at Whittle Springs - one of our first.
In early 1967, Weigel's introduced the classic ICEE brand of frozen beverages to the Knoxville Market. Weigel's installed the first ten ICEE machines east of the Mississippi and for the next 43 years, Weigel's was the exclusive ICEE distributor in Tennessee until ICEE sold to a national company.
Weigel's introduced ICEE to the Knoxville Market.
Mr. Boyd Smith, 1982 National Store Manager of the Year, flanked by Ken McMullen (L) and Billy Weigel (R).
Want a better way to cool off? How about a Monkey Ice - the new frozen drink from Weigel's. With a wide variety of fruity flavors, Monkey Ice is the coolest drink in town. Only at Weigel's. Under the W.
Monkey Ice is introduced.
Best cup of coffee in town...guaranteed.
With lofty expansions ahead and a focus on foodservice, Weigel's Inc. is poised to be highly competitive in East Tennessee. Having just celebrated its 80th Anniversary this summer, Weigel's is eager to continue expanding. The chain is on track to complete six newly-constructed stores this year, followed by another four builds next year.
The prototype for Weigel's stores of the new millennium.
Along with this plan of expansion was an addition to its ongoing goal of customer satisfaction and convenience. Effective February 1, 2011, Weigel's introduced no-surcharge ATMs to the Knoxville Market. This is a huge benefit to customers who want to save time and money.
No-surcharge ATMs were added for customer convenience.
Today Weigel's Farm Stores, Inc. operates 57 dairy and convenience stores, all within a 50-mile radius of corporate headquarters in Powell, Tennessee. The bright, spacious stores being built now represent state of the art convenience retailing, offering pay-at-the-pump gasoline, competitive pricing, and unconditionally guaranteed products.