[Knoxville, TN – 5.7.26] — Weigel’s is bringing its 95th anniversary celebration to life this summer with the launch of a four-part limited edition Collector’s Cup series, designed to honor the brand’s evolution across generations and celebrate the history that shaped Weigel’s into the company it is today.
Released in strategic drops throughout the summer, each collectible cup represents a distinct era of Weigel’s history, featuring designs inspired by the company’s branding, culture, and visual identity from across the decades.
The Collector’s Cup series serves as both a nostalgic tribute to Weigel’s nearly century-long presence in East Tennessee and a strategic engagement driver within the company’s broader anniversary campaign.

“As we celebrate 95 years, we wanted to create something tangible that allows guests to connect with the history of our brand in a fun and memorable way,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “Each cup tells part of the Weigel’s story and reflects how the brand has evolved alongside the communities we serve.

”The visual direction and execution of the series was led by Matthew Amati, Weigel’s Graphic Designer, who brought each era to life by translating archival brand elements and historical design cues into refreshed collectible artwork that honors the company’s legacy while remaining relevant to today’s consumer.“Designing this series was about respecting where we came from while making each era feel fresh and collectible for today’s guest,” said Matthew Amati. “Every cup was built to capture a moment in Weigel’s history and showcase how the brand has evolved over time.”

The cups will be offered exclusively to MyWeigel’s Rewards members during designated promotional windows throughout the summer and will be available free with the purchase of a dispensed beverage, while supplies last.
Beyond serving as a commemorative item, the program reflects a broader trend within convenience retail where heritage storytelling and collectible merchandise are increasingly being used to drive loyalty participation, store traffic, and customer engagement.

“Guests want to engage with brands that have a story and a sense of authenticity,” said Jessica Starnes, Director of Loyalty at Weigel’s. “These cups give us a way to celebrate our history while rewarding loyal guests with something exclusive and meaningful.”

The Collector’s Cup program is integrated into Weigel’s larger Summer 95 campaign, which combines heritage storytelling, loyalty gamification, sweepstakes, and value-driven promotions under the company’s anniversary theme: Just Getting Started.
As Weigel’s continues to celebrate 95 years of serving East Tennessee, the Collector’s Cup series offers guests a unique opportunity to take home a piece of that history — one decade at a time.

For more information on Collector’s Cup drop dates and Summer 95 promotions, guests can download the Weigel’s App or visit their nearest Weigel’s location.