KNOXVILLE, Tenn. – September 2025 – Weigel’s continues to see strong engagement from its MyWeigel’s Roadtrip 2025 summer promotions, with August delivering an all-new Streak Campaign that challenged guests to check in daily through the MyWeigel’s App for milestone rewards.

The campaign drew over 46k unique participants, generating more than 2.17 million total engagements across the month. The streak mechanic not only created daily touchpoints with guests but also highlighted the appetite for gamified loyalty experiences that deliver consistent value.

Among those participants, a significant share followed through with “Add to Card Points” milestones, earning MyWeigel’s Points at multiple streak lengths: 7-Day Streak: 22% of participants achieved and redeemed

While shorter streaks carried the highest participation, the campaign demonstrated the willingness of guests to stay engaged over multiple weeks when rewards were clearly defined.

“Our team executed this campaign flawlessly,” said Jessica Starnes, Director of Loyalty. “The August Streak reinforced how important gamified loyalty features are to our guests. Every milestone achieved reflects our customers’ desire to stay connected with Weigel’s day after day.”

The August Streak built on the momentum of the broader summer program, delivering record digital engagement and strengthening the foundation of Weigel’s loyalty ecosystem.

This campaign was proudly powered by Rovertown, whose partnership continues to elevate the MyWeigel’s App and deliver innovative engagement experiences for our guests.

To learn more, visit weigels.com, Download the Weigels App or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.