[Knoxville, TN – July 10th, 2026] — As Weigel’s celebrates its 95th anniversary, the company is looking for two energetic individuals to become its first official Brand Ambassadors, representing Weigel’s throughout East Tennessee and helping create memorable experiences wherever the community gathers.
The new positions are designed to strengthen Weigel’s connection with the people and neighborhoods it has served for nearly a century. From grand openings and local festivals to school events, charitable initiatives, and in-store celebrations, Brand Ambassadors will serve as the face of Weigel’s while bringing excitement, personality, and community spirit to every appearance.

The role will include creating engaging social media content, interacting with guests, distributing giveaways, supporting promotional events, and even stepping into Weigel’s beloved mascot costumes to help create lasting memories for guests of all ages.
“For 95 years, our guests have welcomed Weigel’s into their communities, and this is another way for us to give that time and energy back,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “These Brand Ambassadors will help us be more present where our guests live, work, and celebrate. Whether we’re at a local festival, a school event, a grand opening, or simply creating memorable moments in our stores, we want to build genuine relationships with the people who have made Weigel’s part of their everyday lives.”

The Brand Ambassador program builds on Weigel’s long history of community involvement across East Tennessee. For decades, the company has supported local schools, nonprofit organizations, youth athletics, charitable events, and community celebrations. This new initiative expands that commitment by creating dedicated ambassadors whose focus is connecting directly with guests beyond the traditional retail experience.

Candidates should be outgoing, creative, comfortable engaging with the public, and excited to represent one of East Tennessee’s most recognized brands. Whether creating content for social media, hosting in-store events, or bringing Ellie’s personality to life at community gatherings, Brand Ambassadors will play a key role in how guests experience Weigel’s.

As the company continues celebrating its 95th anniversary, Weigel’s is taking its brand beyond the store walls. These ambassadors will represent Weigel’s at festivals, parades, sporting events, community celebrations, grand openings, and charitable initiatives, creating authentic connections that extend beyond the forecourt and into the communities that have supported the company since 1931.

Individuals interested in becoming one of Weigel’s first Brand Ambassadors are encouraged to apply at TeamWeigels.com.

To learn more about Weigel’s or our Heritage, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 90 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.