[Knoxville, TN – January 2026] – Weigel’s has launched Trivia feature in the Weigel’s App, giving guests a fun, interactive way to earn rewards while connecting with the brand’s history and the athletes who represent Weigel’s across the region.
Introduced during Weigel’s 95th anniversary year, the Trivia experience invites guests to answer rotating questions tied to the company’s heritage, from its roots at Broadacre Farms in Powell to milestones that shaped Weigel’s role as East Tennessee’s first convenience retailer. Each correct answer gives guests the opportunity to earn bonus points, reinforcing loyalty through participation and brand knowledge.
The feature also incorporates Weigel’s NIL athlete partnerships, with timely trivia questions connected to recent game performances. This allows guests to stay engaged with the athletes they support while interacting with the Weigel’s brand between store visits, blending sports, local pride, and rewards into a single experience.
The Trivia feature was developed in partnership with Rovertown, Weigel’s app provider, and integrates seamlessly into the MyWeigel’s Rewards ecosystem. Designed to be simple and accessible, Trivia turns everyday moments into opportunities to learn, play, and earn.
The launch reflects Weigel’s broader loyalty strategy of using thoughtful gamification and storytelling to create experiences that feel personal, timely, and rooted in the communities it serves. By pairing brand heritage with modern digital engagement, Weigel’s continues to evolve how convenience retailers connect with guests beyond the transaction.
Guests can participate by opening the Weigel’s App, answering trivia questions, and earning bonus points for each correct response. New questions will rotate throughout the year as part of the ongoing 95th anniversary celebration.

To learn more, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.