POWELL, Tenn. — August 5, 2026 — Weigel’s has launched a new visit-based tier experience within MyWeigel’s Rewards, giving its more than 595,000 registered members a new way to be recognized and rewarded for making Weigel’s part of their everyday lives.

Unlike traditional loyalty structures driven solely by spending or point accumulation, the new MyWeigel’s Rewards tiers are based on monthly visits. Each qualifying visit helps members advance through four levels: Fan, AllStar, VIP and MVP. As members move upward, they unlock increasingly valuable monthly benefits, including free Weigel’s products, fuel savings and bonus rewards points.

The new program reflects Weigel’s continued evolution from purely transactional rewards toward emotional loyalty. While points, discounts and free products remain important components of MyWeigel’s Rewards, tiers allow Weigel’s to recognize the consistency of the relationship and give members a greater sense of progress, achievement and belonging.

“Points and discounts provide meaningful value, but they do not tell the entire story of loyalty,” said Jessica Starnes, Director of Loyalty at Weigel’s. “Some of our guests stop by every morning for coffee, visit us on their way home or bring their families in every week. Tiers allow us to recognize that consistency and show our guests that we see and appreciate the relationship they have built with us.”

Four Tiers Built Around Visits
The MyWeigel’s Rewards tier program includes four levels based on the number of qualifying visits a member makes during the month:

Tier rewards are available once per month. Members can view their current tier, monthly visit count and progress toward the next level directly within the MyWeigel’s Rewards app.

Because advancement is based on visits rather than dollars spent, every qualifying trip can move a member forward regardless of the size of the purchase. The structure gives members clear and attainable goals while ensuring the program recognizes frequency and consistency, not only spending.

“Weigel’s has always been built around relationships,” said Doug Yawberry, President and CEO of Weigel’s. “For 95 years, our guests have welcomed us into their routines, their communities and their families. This is our way of recognizing that loyalty and making sure the people who visit us most often feel how much their support means to us.”

Recognizing More Ways Guests Choose Weigel’s
The visit-based structure is designed to reflect the different ways guests interact with Weigel’s. Qualifying purchases inside Weigel’s stores count toward monthly tier progress, and eligible mobile orders can also count as visits.

Qualifying transactions involving categories such as tobacco, alcohol and lottery can count toward a member’s monthly visit total even though purchases in those categories do not earn MyWeigel’s Rewards points. This distinction allows Weigel’s to recognize the guest’s decision to visit without tying tier advancement exclusively to point-eligible products or the amount spent.

“Loyalty is not defined by one product or one type of purchase,” Starnes said. “It is the decision to choose Weigel’s again and again. Building the program around visits allows us to recognize that choice in a way that is more inclusive, more achievable and more representative of the relationship we have with our guests.”

Adding Progress, Recognition and Belonging
The introduction of tiers represents the latest evolution of MyWeigel’s Rewards, which has grown to more than 595,000 registered members.
The program already combines points, personalized offers, fuel savings, product clubs, mobile ordering, exclusive promotions and weekly free products through Weigel’s Wednesday. Members can also engage with interactive experiences through the Weigel’s Arcade, including games, sweepstakes and limited-time campaigns.

Tiers add another layer to the experience by giving members a visible representation of their loyalty. Rather than treating every purchase as an isolated transaction, the program allows guests to see their relationship with Weigel’s build over the course of each month.

“We did not want tiers to feel like another hurdle guests had to clear,” Starnes said. “We wanted progress to feel achievable and the recognition to feel personal. Whether someone is working toward becoming an All-Star or has reached MVP status, we want each visit to reinforce that they are a valued part of the Weigel’s family.”

The tier names were intentionally developed to feel celebratory and familiar. Every member begins as a Fan and can progress through All-Star and VIP before reaching MVP, the program’s highest level. Each advancement represents not only additional benefits, but greater recognition of the member’s relationship with Weigel’s.

Digital Badges Will Recognize Individual Moments
The tier program will also serve as the foundation for an expanding digital badge experience within the Weigel’s app.
Members will be able to earn collectible digital badges by participating in special events, trying newly released Weigel’s food items, completing seasonal programs such as 12 Days of Christmas and engaging with other Weigel’s experiences throughout the year.

The badges will give members a way to commemorate their individual experiences with Weigel’s beyond points or discounts. Over time, members will be able to build a personalized digital collection reflecting the products they tried, promotions they completed, events they joined and Weigel’s traditions in which they participated.

“Tiers recognize the consistency of the relationship, while badges will recognize the individual moments that make that relationship fun and personal,” Starnes said. “We want members to look at their badge collection and remember the new foods they tried, the events they joined and the Weigel’s traditions they have made part of their lives.”

The badge experience will further expand Weigel’s use of digital gamification, building upon the engagement generated through the Weigel’s Arcade, Spin the Wheel, seasonal games, streaks and other interactive experiences.

Rather than using gamification only to distribute prizes, Weigel’s is developing a connected system in which members can progress, achieve, collect and be recognized across multiple parts of the app. Tiers represent a member’s ongoing relationship with Weigel’s, while badges will capture the unique milestones and experiences that shape that relationship.

Technology Supporting a More Personal Experience
Weigel’s is an early adopter of PDI’s visit-based tier technology, continuing the company’s focus on using technology to create more personalized and rewarding guest experiences.

The new capabilities give Weigel’s a foundation for providing increasingly relevant recognition as members deepen their engagement. By bringing together monthly visits, tier status, collectible badges, personalized offers, games and exclusive benefits, Weigel’s is building a loyalty program designed to recognize both everyday consistency and memorable moments.

“Technology should help us understand and serve our guests better, but it should never make the relationship feel less human,” Yawberry said. “The purpose of this program is not simply to count visits. It is to recognize the people behind those visits and thank them for continuing to choose Weigel’s.”

The launch follows a period of significant growth and innovation for MyWeigel’s Rewards. In recent years, Weigel’s has expanded its program with app-exclusive promotions, interactive games, streak-based engagement, personalized offers, mobile ordering, MyWeigel’s Pay and an updated mobile app experience designed to make earning, saving and redeeming easier.

These additions have helped transform MyWeigel’s Rewards from a traditional points program into a broader digital relationship between Weigel’s and its guests.

Available Now in the Weigel’s App
The new MyWeigel’s Rewards tiers are available now. Existing members can open the Weigel’s app to view their current tier, follow their monthly visit progress and learn more about the benefits available at each level.

Guests who are not currently members can join MyWeigel’s Rewards by downloading the Weigel’s app through the Apple App Store or Google Play. Membership is free.

For additional information about Weigel’s and MyWeigel’s Rewards, visit www.weigels.com or follow @WeigelsStores on Facebook, Instagram and X.