[Knoxville, TN – 5/6/26] — Weigel’s is expanding the personalization capabilities of its loyalty ecosystem through a new partnership with Blings and PDI Technologies, introducing a dynamic new way for MyWeigel’s Rewards members to experience milestone and performance-based messaging.
The new initiative transforms traditional loyalty communications into personalized digital recaps, giving guests a richer view into their relationship with the brand through interactive, data-driven experiences similar in style to a “Spotify Wrapped” summary. Monthly statements, birthday messaging, and membership anniversary communications will now include individualized insights such as points earned, rewards redeemed, visit frequency, fuel savings, Weigel’s Wednesdays attended, Milk Club progress toward a free gallon, favorite categories, and other loyalty activity unique to each guest.

The rollout reflects Weigel’s continued investment in personalization as a strategic lever within modern convenience retail, where relevant and engaging communication is increasingly critical to retention and long-term loyalty growth.
“Today’s customer expects brands to know them and communicate with relevance,” said Jessica Starnes, Director of Loyalty at Weigel’s. “This partnership allows us to transform standard loyalty messaging into something far more engaging and valuable by showing guests the story behind their activity with Weigel’s in a way that feels personal, visual, and rewarding.”

By combining PDI Experience Designer’s lifecycle messaging infrastructure with Blings’ personalized data visualization capabilities, Weigel’s can deliver highly customized lifecycle communications that turn backend loyalty data into compelling customer-facing content.
The enhanced messaging strategy supports broader industry movement toward owned-channel personalization, where retailers are leveraging first-party data to create more individualized and meaningful digital experiences beyond traditional offers and promotions.
“This is another step in evolving MyWeigel’s Rewards from a discount platform into a true relationship platform,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “Guests do not just want rewards anymore — they want recognition, personalization, and experiences that reflect their engagement with the brand. This partnership helps us deliver that at scale.”

The feature will be deployed across key lifecycle touchpoints throughout the year, including monthly reward statements, member anniversaries, and birthday campaigns, with future expansion planned for additional personalized loyalty moments.
As convenience retailers continue to push beyond transactional loyalty, Weigel’s sees this initiative as another example of how digital infrastructure can deepen customer relationships while creating differentiated experiences in a highly competitive marketplace.

For more information about MyWeigel’s Rewards, visit weigels.com or download the Weigel’s App.