Weigel’s Summer Fuel Rewards

[Knoxville, TN – July 8th, 2026] — Weigel’s Summer Fuel Rewards. As fuel remains one of the primary drivers of convenience retail traffic, Weigel’s continues to expand its fuel savings strategy through a layered loyalty approach that rewards both everyday visits and long-term customer engagement.Rather than relying on a single fuel promotion, Weigel’s has built a connected rewards ecosystem through MyWeigel’s Rewards and MyWeigel’s Pay, allowing guests to earn and stack fuel discounts across multiple shopping behaviors.The strategy includes recurring weekly offers, visit-based incentives, payment rewards, and product-specific promotions that create consistent reasons for guests to return throughout the month.Current fuel initiatives include:

Fuel Up Sundays – Every MyWeigel’s Rewards member receives $0.25 off per gallon every Sunday through August 2, 2026, reinforcing consistent weekly visits throughout the summer.
MyWeigel’s Pay – Guests who enroll can save up to $0.10 off per gallon while enjoying a faster, more convenient payment experience directly through the Weigel’s App.
Visit Rewards – Guests earn an additional $0.05 off per gallon after completing 10 visits within a calendar month, rewarding frequency across both fuel and in-store purchases.
Purchase-Based Fuel Rewards – Qualifying purchases throughout the store unlock additional cents-off-per-gallon rewards, creating opportunities to save beyond the pump.
Limited-Time Event Bonuses – Seasonal events, including Ellie’s Birthday and other Summer 95 celebrations, feature enhanced fuel rewards, exclusive add-to-card offers, and bonus MyWeigel’s Pay incentives available only through the loyalty platform.

By integrating fuel discounts into broader shopping behavior, Weigel’s is creating a more comprehensive loyalty model that connects inside sales with forecourt activity while increasing overall guest engagement.“Fuel continues to be one of the strongest opportunities to build long-term loyalty,” said Jessica Starnes, Director of Loyalty at Weigel’s. “Our goal is to reward guests for how they choose to shop with us, whether they’re fueling up, purchasing fresh food, buying private label products, or engaging through MyWeigel’s Rewards. Every interaction becomes another opportunity to save.”The strategy also reflects broader trends across the convenience industry, where retailers are moving beyond static fuel discounts toward personalized, behavior-driven offers that strengthen customer retention and increase visit frequency.Supporting these initiatives is Weigel’s expanding digital ecosystem, powered by PDI Loyalty, PDI Experience Designer, and Rovertown, enabling personalized fuel offers, digital add-to-card promotions, lifecycle communications, and seamless mobile engagement through the Weigel’s App.As part of its 95th Anniversary celebration, Weigel’s continues to invest in loyalty programs that deliver everyday value while creating a connected guest experience across fuel, foodservice, and digital engagement. By layering fuel rewards throughout the customer journey, the company is reinforcing its commitment to providing meaningful savings while adapting to the evolving expectations of today’s convenience consumer.

For more information about MyWeigel’s Rewards, MyWeigel’s Pay, and current fuel savings opportunities, guests can download the Weigel’s App or visit their nearest Weigel’s location.